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Born in a Dealership®
Some start in a garage. Others start in a boardroom. Ours started at Preston Ford.
Early in the digital age, Preston Automotive Group Dealer Principal Dave Wilson believed his flagship store could sell volume. The problem was that Preston Ford sat in a town of fewer than 800 people. The solution?
Dave realized his physical lot was no longer as important as his digital lot. By 2007, he had reorganized ad budgets and marketing strategies. His priorities shifted to driving qualified traffic to his website, which he knew would result in foot traffic in his showroom.
He began focusing on new metrics, such as impression share and lead closing ratios.
By 2008, Dave set his sights on becoming a top-volume Ford dealer. Currently, Preston Ford is on a streak of 10 straight years finishing as a Top 100 Ford Dealer, and Dave’s store in a small town has become a destination dealership.
Dave saw firsthand that his in-house marketing team knew how to win big. He also knew his team’s origin in a dealership gave it the grassroots know-how to meet the needs of owners and managers in other locations across the nation.
That’s how we were born.
Why do our roots matter to you? We know your day-to-day life.
We know what it’s like to need new ideas to drive qualified traffic to your store.
We know the value of a strong relationship with a reliable vendor. We found out that the honeymoon phase with agencies often ends early. We know we need to bring our best every day.
We lived the benefit of having a consistent message across all channels and learned how to deliver it. It’s a cliche but the right message to the right audience at the right time makes the difference. We learned the fundamentals of operating in the showroom.
In 2021, Kyle McCracken took the helm as CEO of iFrog. Today, under Kyle’s leadership, we are more than Born in a Dealership®.
We have implemented a single technology stack based on artificial intelligence and machine learning. By “single stack,” we mean that the components of our tech stack communicate with one another through APIs, and we can follow the consumer’s journey across marketing channels. Ask us how this advancement benefits you!
Expanding on our roots in Tier 2 automotive, we developed the ability to work at deeper levels with consumer data. Our goal is to bring Tier 2 depth to Tier 3 automotive by using first-party data from your site to help build custom audiences on our data management platform.
We are now bringing precision retail marketing to the showroom, and we want to turn your dealership into a destination!
Get in touch by clicking here, or email us at sales@ifrog.com for a consultation!
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