Some start in a garage. Others start in a boardroom. Ours started at Preston Ford. At the dawn of the digital age, dealer principal Dave Wilson was driven to make his flagship store a volume dealer. The problem he faced was that Preston Ford was located in a town of just 800 people. What was his solution?
Dave realized that his physical lot was no longer as important as his digital lot. And by 2007, he began shifting ad budgets and marketing strategies to reflect this realization. His new focus was on driving qualified traffic to his store’s website, which he knew would result in foot traffic in his showroom, and he began to focus on new metrics, such as impression share and lead closing ratios.
By 2008, this strategy had begun to pay off and Dave set his sights on becoming a top volume Ford dealer in 2009. By 2019, Preston Ford finished 33rd out of 3,300 dealers nationwide, and Dave’s Ford store in a town of 800 people had become a destination dealership.
After Preston Ford became a Top 100 Ford dealer, Dave realized that his in-house marketing team knew how to be successful and that his team’s origin in a dealership gave it the grassroots knowhow to meet the needs of dealer principals and general managers in other stores in other locations. That is when iFrog was born.
Why do our grassroots matter to you? We know your day-to-day life. We’ve lived it. We know what it’s like to need new ideas to drive traffic to your store. We know that building a strong relationship with a reliable vendor saves you time and money. We found out the hard way that the honeymoon phase with marketing agencies often ends early and we know why we need to bring our best everyday. We saw firsthand the value of having a consistent message across all marketing channels and learned how to deliver it.
It’s a marketing cliche but the right message given to the right audience at the right time does make all the difference. We’ve learned the fundamentals. We also understand the importance of technology.
There came a time when Dave realized he needed to pick a new leader for the marketing team he had built. He knew he needed a leader with deep experience in marketing technology but he didn’t want to leave the dealership behind in the process. After a long hunt, he began conversations with the SVP of Retail Marketing for GTB, the first agency of record for Ford Motor Company.
And in 2019, Keith Tomatore took the helm as CEO of iFrog. Today, under KT’s leadership, we are more than Born in a Dealership®.
We have implemented a single technology stack that is built with artificial intelligence and machine learning. We have begun to work at deeper levels with data we collect from your site and house on our data management platform so that we can build audiences and serve better, targeted, more efficient ads.
We bring precision retail marketing to Tier 3. We have also begun to think outside the box and develop new solutions, such as one which allows us to connect digital and mail advertising to convert shoppers in ways other agencies are not.
We have also begun to think outside the box and develop new solutions, such as one which allows us to connect digital and mail advertising to convert shoppers in ways other agencies are not.