For today’s blog topic, I go back to sitting in Marketing 101 on my first day of business school. Yes. It was before the Internet in the mid-80’s but the lesson still applies today. The goal of marketing is to get the right message to the right person at the right time. That fundamental objective […]
After one successful blog post I am starting to settle into this nicely. Today I decided that I would provide a few tips and tricks for paid media, which is an important channel in the majority of campaigns and which always benefits from a little extra attention. Knowing the difference between EXACT MATCH and BROAD […]
I have been at the helm of iFrog for just seven months when our world changed because of an invisible enemy – the COVID-19 virus. Today, iFrog is an entirely remote operation working 24/7 for our clients. One thing is for certain during this time of crisis; digital marketing is more important than ever. We […]
If you have visited our website this month, you might have noticed that part of the iFrog Digital Marketing logo — including our iconic frog — is now purple. That is because we are proud to say we fully support the efforts of the Talbot Goes Purple project. This national project runs through September across […]
Exciting news for iFrog! EASTON, Md., Sept. 6, 2019 /PRNewswire-PRWeb/ — iFrog Digital Marketing recently announced that Keith T. Tomatore (K.T.) has become its new Chief Executive Officer. Tomatore, who was appointed by Chairman David H. Wilson, has assumed day-to-day leadership of the Easton-based company, and will also serve on iFrog’s Board of Directors. Tomatore is […]
Effective May 1, 2019, FCA (Fiat Chrysler Automobiles) decided for their dealers to use certified paid search partners to accelerate the adoption of Micro-Moments in FCA’s paid search strategy. iFrog Digital Marketing has become a certified partner to continue to serve its clients that operate Chrysler, Dodge, Jeep, and Ram stores. The certification not only […]
Are you earning money or losing money? Is your agency well versed in the difference between Co-op and Compliance? Are they doing all they can to make sure that you are receiving all the co-op funds you are entitled to along with making sure that all your advertising assets are compliant with your OEM so that you do not […]