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Dave Wilson is Founder of iFrog Marketing Solutions. Recently inducted into Ford’s Top Volume Hall of Fame, Dave is widely respected in the automotive industry for his out-of-the-box digital and social strategies. When he founded iFrog, his vision was the culmination of years of working tirelessly to develop and refine a system that could move dealerships to the forefront of digital marketing success. Using his previous success with the Preston Automotive Group as a model, Dave now brings his passion for serving dealerships to a much larger scale. His spirit of innovation and desire to exceed client expectations has helped launch iFrog to the industry powerhouse that it is today.
Dave started his career in 1977 as a salesperson for Preston Ford. After making the transition to ownership, he became the youngest first-generation dealer in the nation. With the help of his management team, he expanded the Preston Automotive Group to nine brands at 16 locations across the Mid-Atlantic region. Dave has proudly served as Chair for various OEM advisory boards over his career. His first store, Preston Ford, recently finished #33 in the United States for new Ford sales and #10 in commercial sales.
Dave has proven that his leadership isn’t confined to just automotive. As Chairman of the Board of Provident State Bank he has transferred his love for leadership, team building and human performance to the banking industry. Under his leadership the bank continues to experience the largest growth expansion. As if the automotive and financial verticals weren’t enough, Dave’s real estate holdings company is one of the largest on the Delmarva Peninsula and he has served as a Gold Group Advisor for over 10 years. As an advisor, Dave has been instrumental in providing strategies on fiscal planning, casting a vision and developing a dynamic marketing plan. Moreover, Dave has helped the CEO with financial and capital market approaches that have resulted in increased wealth creation for the shareholders as well as the employees.
Dave’s greatest achievement is his dedication to improving the lives of individuals and their communities. His warm hearted generosity and commitment to service earned him the Salute to Dealer’s Award, a prestigious Ford recognition that shines light on Dave’s dedication and passion for serving others.
When asked what he likes to do in his free time, he said, “that’s easy.” “I spend as much time with my amazing family as possible.” While Dave has held many prestigious titles, he will tell you that the best are husband, dad and poppy.