"If anyone pushes back about social ROI, ask your marketing team if they're still buying print," Ian Lurie, Executive VP at Clearlink

“Social media is where your customers are. They carry their entertainment in their pocket now. Everyone is plugged in. Don’t believe me, please, stop what you are doing and look around.”  Dave Wilson, CEO of iFrog and Preston Automotive Group.

When was the last time you posted to your dealership’s social media page – Facebook, Twitter, Google+, YouTube, Pinterest, or Instagram? Was the post relevant to your customers’ wants and needs or was it just another “Big Sale” post? How many social media channels do you or should you use?  Do you have a social media marketing budget?  If you are not using social media platforms effectively, you are missing out on sales but we can fix that!

We will maintain your social profiles and post engaging, informative content that will reinforce your brand and drive traffic to your website for both sales and service.  Our posts use compelling graphics that promote and enhance your monthly message.  All of our social posts contain links back to your website and often to specific landing pages we create for sales or service events.  We work with you to determine which social channels are best for you and maintain all channels you elect to use.  

Many of our clients actively support their communities, and we promote their community involvement on social media. We create events on Facebook or posts on Google My Business.  For clients who are particularly active, we create event blogs or maintain separate social profiles for the charitable arm of their business.  We use this content to deepen our clients’ brand and to engage their social media followers with content unrelated to sales.

We also strongly recommend social media advertising.  In the US, adults currently use social media sites on average 46 minutes a day.*  Not only is the audience there, but social media sites also have an enormous amount of data on their users.  We put that data to work for you. Using the branded custom graphics we create for your dealership, we target specific buyers with specific types of ads so that your message reaches the right people at the right time for an efficient price.  

We work with our clients to ensure that they produce localized content for posting on Facebook, YouTube and other channels.  Our goal is to have our clients emphasize their stores, their people and their customers in tagged and shared posts.  We also offer social selling training for clients who are interested. Be social and let’s chat about improving your social performance and getting measurable results. For more information contact us today.

*Emarketer.com “Time Spent with Facebook Still Growing but Not by Much”

Social Media Advertising is Effective

Given the amount of data social media sites collect on their users and the array of advertising options, social media advertising is a must.

Use Social Media to Promote Community

We recommend promoting your community involvement on social media. It will deepen your brand and engage your followers with a message unrelated to sales.

Localized Content is King

We strongly encourage our clients to generate localized content that emphasizes people and location. We will clean up and promote what you send us.

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We Know What it Takes For You to Succeed

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Get Your Free Digital Footprint Audit

If you have questions about your current digital marketing strategies, we will help you answer them.  We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site.  In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why.   We will also explain why the strategies and services we provide are different because we were Born in a Dealership.

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