Many of us were Born in a Dealership®, and now we are all here together to drive your dealership to greater heights. We come from various backgrounds and different disciplines, but our unity makes us whole and makes us unstoppable. Meet the iFrog Leadership Team.
Our Leadership
Meet the leaders behind the world’s leading automotive marketer.
Kyle McCracken
Chief Executive Officer
Professional
Kyle is Born in a Dealership®, through and through. He came from the technology consulting world, helping businesses move data. Now he helps iFrog and our partners move the needle daily, initially joining the team in August 2019 before becoming CEO in March 2021. With iFrog, Kyle melds his passion for technology and the automotive world, which he has been part of since he was 12 when he helped Preston Automotive Group with technical administrative duties and strolled the service lanes with his father.
Personal
Priority No. 1 for Kyle is spending time with his wife and son, but music is also one of his leisure activities. He is always looking for new bands, attending concerts, and playing the guitar. You can also find Kyle enjoying the outdoors and getting his reps in at the local gym.
Strategic
Methodical
Empathetic
Kyle McCracken
Chief Executive Officer
Angie Wilson McCracken
President
Professional
A longtime educator who also starred in commercials and worked for the family business in Preston Automotive Group, Angie focuses on sales, partner retention, Accounts Operations, Human Resources, and working with the board and leadership to align iFrog's vision. She joined iFrog in November 2017 and has been a key voice in virtually every circle.
Personal
Family is everything to Angie, considering she was Born in a Dealership® and is now a leader in the company her father, Dave Wilson, founded. Angie also loves spending time with her "Tribe" — husband Kyle and son Leo — and enjoys yoga, reading, live music, and going to the beach. Angie is also the Room Mom for her son's class (her side hustle).
Disciplined
Motivated
Prioritized
Angie Wilson McCracken
President
De’Montray Slacum
Chief Operating Officer
Professional
A marketing guru from A to Z, De'Montray is wholly Born in a Dealership®, having started with Jim Koons and Preston auto groups before helping launch iFrog in April 2015. His automotive background and passion for partner services make him acutely skilled at driving internal and external results.
Personal
De'Montray is an avid law, medical, and crime drama series viewer (shoutout to Criminal Minds) and loves to cook and share his love for food with others. He also enjoys spending time with his nieces and nephew and hanging out around Annapolis, but will never say no to a flight out of town.
Driven
Strategic
Confident
De’Montray Slacum
Chief Operating Officer
Lew Echlin
Chief Growth Officer
Professional
Whether leading impactful Marketing organizations, launches, and promotions over two decades for Ford Motor Company across three continents, leading Partner Development for Motormindz, a high-growth automotive consulting practice, or countering the prevailing headwinds faced by EV startup Lucid Motors' to record sales, one truism has been the constant: The CONTEXT and COLLABORATION provided directly from the retailers, the "face" of the brand, is the key to a successful initiative.
Personal
Lew's happy places are on the kayak fishing, on the stage performing, out to brunch with his wife Jilly, or ANY time spent 'blending' his fast-growing family of four children, two horses, and three dogs. Talk all you want, Lew is listening and taking it all in!
Love
Decide
Learn
Lew Echlin
Chief Growth Officer
Bill Snyder
Chief Financial Officer
Professional
Bill's automotive career spans nearly three decades, beginning in Pennsylvania before joining Preston Automotive Group in 2005 and adding CFO duties for iFrog in April 2021. He is fully versed in financial analysis, forecasting, cash and asset management, expense control, acquisitions, and profit opportunities.
Personal
When his best friend Butchie the French bulldog is not keeping him busy, Bill takes to the outdoors for cycling, kayaking, fishing, and skiing. Bill also loves to wind down and relax by reading a good book or listening to music, such as The Clash, Dispatch, Misfits, Bright Eyes, Wilco, and U2.
Passionate
Purposeful
Supportive
Bill Snyder
Chief Financial Officer
Lisa Hubbard
Vice President, Business Operations
Professional
A sales/marketing professional with a strong background in the financial workings of businesses, Lisa joined iFrog in September 2016 following an extended run with Preston Automotive Group. Her automotive and financial expertise assists with daily interactions between her team and all of iFrog.
Personal
Lisa spends her time away from work with her family and loves reading, traveling, cooking, baking, and swapping recipes. She is also a HUGE Ravens fan and is a perennial frontrunner in the iFrog fantasy football league. Her green thumb and passion for plants can be seen in her home and workspace.
Strategic
Dedicated
Enthusiastic
Lisa Hubbard
Vice President, Business Operations
Michael Quinn-Arradondo
Sales Leader
Professional
An automotive digital marketing industry stalwart, Michael joined iFrog in February 2024 following a seven-year run in sales roles from Lead Generator to National Sales Director. Now, Michael is tasked with generating new business and prospecting and aligning potential partners with iFrog products.
Personal
A Minneapolis native, family always comes first for Michael, and he leans on it daily as a pillar of guidance. He is also quite the hip-hop musician, having done shows and releasing albums for over a decade. When not in the studio, Michael is a big hoops fan, and sees the court as a place of peace.
Compassionate
Dedicated
Loyal
Michael Quinn-Arradondo
Sales Leader
Ashley Moore
Comptroller
Professional
Coming from a strong financial and accounting background, Ashley joined iFrog in February 2020. She handles cash flow and risk management, payroll, monthly financial statements, analyzing financial data, financial compliance, and maintaining accounting records for both iFrog and other sister ventures.
Personal
When not crunching numbers with pure precision, Ashley can often be found crocheting or sewing to relax. She also routinely flexes her green thumb with gardening hobbies and loves to bake, read, and spend time with her family.
Analytical
Resourceful
Adaptable
Ashley Moore
Comptroller
Micaila Ryder
Director of
Media Operations
Professional
Micaila oversees all media operations, executing, optimizing, and expanding paid social and programmatic campaigns for our partners. Before joining iFrog in January 2020, Micaila spent 10 years in the health and wellness field, helping small businesses with social media and website marketing.
Personal
Micaila will never pass up an opportunity to be outdoors. A mother of two and a sweet rescue puppy, she and her family often travel with a camper in tow, looking for new adventures and spots to hike, ride bikes, or just soak in the sun. A campfire is always a great nightcap for Micaila.
Resilient
Driven
Charismatic
Micaila Ryder
Director of
Media Operations
Franz Tadych
Search Director
Professional
Franz oversees our Search and SEO teams, ensuring our clients are up to speed with the latest Google trends. Before joining iFrog in January 2021, Franz spent 3 years learning the ins and outs of automotive marketing. Franz relishes navigating the everchanging automotive world and the challenges it provides.
Personal
Franz loves to traverse the Minnesota wilderness while hunting and fishing. Located in the Land of 10,000 Lakes, he enjoys spending time on his boat and playing fetch at the lake with his chocolate lab, Lilly. When he's not on the water, you can find him enjoying a brewery or an MNUFC match with his friends.
Leadership
Problem Solver
Hardworking
Franz Tadych
Search Director
Courtney Coleman
Director of
Agency Operations
Professional
Courtney honed her organizational chops while working in the Pharmaceutical 3PL sector, skills she applies daily while building relationships with iFrog partners, vendors, and OEM brands. Her involvement reaches various corners, such as iFrog certifications, compliance, and maintaining positive ROI.
Personal
A self-proclaimed Bravoholic, Courtney indulges in bad reality TV. Her planning and organizational skills merge into her personal life, which involves anything from daily activities to planning a trip. Courtney is also relishing her latest role: being a mother to the cutest little girl, Penelope.
Inquisitive
Autonomous
Witty
Courtney Coleman
Director of
Agency Operations
Danielle Miller
Art Director
Professional
Part of the team since August 2021, Danielle's current role is centered around brand strategy for iFrog and our partners, skills she previously honed as the Creative Manager and do-it-all pro for a marketing and print shop. Danielle also serves as the Account Manager for a VIP partner.
Personal
When she's not letting the creative juices flow, Danielle loves to travel, indulge in delicious cuisines, and create memorable life experiences. She also relishes quality time with her family and friends, including spending time with her adorable mini golden doodles, Bella and Basil.
Innovator
Brand Analyst
Problem Solver
Danielle Miller
Art Director
Audrey Wozny
Director of PAG Marketing Operations
Professional
Audrey is responsible for overseeing Marketing Operations for the entire Preston Automotive Group. Her past experience in the automotive industry, partner services, and photography has played an integral role in her career. Since rejoining iFrog in 2022, she has demonstrated her willingness to do whatever it takes to serve our Founding partner.
Personal
When she is not cheering on her two kids during a sporting event, Audrey is an avid reader and enjoys being outdoors. Audrey also enjoys planning parties and entertaining friends and family.
Passionate
Sincere
Adaptable
Audrey Wozny
Director of PAG Marketing Operations
Careers
You could be our next superstar! Get ready to kickstart a career in marketing.
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